October 28, 2009
Empty shop windows in Reading town centre will transform into art exhibitions as part of an ‘Art Windows’ scheme this winter.
Arts organisation jelly, teamed with Reading UK Community Interest Company (CIC), will fill vacant buildings with temporary displays featuring pieces by Reading artists.
Suzanne Stallard jelly owner and a former Pride of Reading award winner, said: “When jelly first started we used lots of empty spaces and filled them with beautiful images – it’s how it originated really.
“We are going to exhibit work by local artists and people who have a connection with Reading.
“Anyone who wants to display should get in touch with us.”
As part of the programme jelly will re-vamp the unit, clearing debris, giving it a lick of paint and making it more attractive for passers-by.
In return the groups are asking for free use of the unit and free lighting and power.
Business Improvement District manager at Reading UK CIC, Guy Douglas, said: “Empty shops don’t look good and they are not the nicest neighbours for the businesses next to them.
“This is a really appealing proposition to estate agents and it is great publicity for the artists.
“It is a positive, warm and interesting street-scape.”
The exhibitions, which can be vacated within 48 hours, will be focused around Market Place and the groups hope to have them set up by Christmas.